Apple’s iMessage is the main reason why that people who own an iPhone wouldn’t switch to android. And apple already knew this. That’s why the iMessage never appeared on Google’s Android operating system. That’s according to statements and emails from Apple employees, including some high-ranking executives, revealed in a court filing by Epic Games as part of their legal argument with Apple.
Huge game developer Epic argues that Apple intentionally ties to keep their customers in the ecosystem of devices, and apple’s iMessage is one of the key features helping it to do so. Epic cites comments made by Apple’s senior vice president of software and Internet services Eddie Cue, senior vice president of software engineering Craig Federighi, and Apple colleague Phil Schiller to back up his argument.
“iMessage on Android would simply serve to remove [an] obstacle to iPhone families giving their kids Android phones”Craig Federighi
“The #1 most difficult [reason] to leave the Apple universe app is iMessage … iMessage amounts to serious lock-in,” was how an anonymous former Apple employee put it in an email in 2016, prompting Schiller to reply that, “moving iMessage to Android will hurt us more than help us, this email illustrates why.”
There have also been few third-party attempts in recent years to bring iMessage to Android, but they have all been unreliable and have to go through a lengthy setup to make them work. Meanwhile, Google came up with a solution to the iMessage problem, Rich Communication Services. RCS offers typing indicators like iMessage and read receipts, high-res photos and videos, big group conversations, and interactive experiences with businesses, and end-to-end encryption is still in testing.
It’s available in Google’s messaging app with android OEM and carrier adoption is growing every day. RCS is intended to replace SMS/MMS, it’s hard to say whether Apple will ever support RCS standard on the iPhone.