Content Writer

Reporting into the Content Marketing Manager, you will create marketing materials, including blogs, newsletters, and case studies. The role would best suit a creative problem-solver with an interest in content, marketing strategies, and corporate communications. You will need to confidently champion Enplugged’s tone of voice, style, and copy standards across the business, and collaborate with colleagues to develop content that clearly communicates what Enplugged has to offer.

What You’ll Do

• Come up with content ideas that align with agreed themes/issues
• Conduct desk research and interviews to create source material
• Write engaging content for Enplugged blog, newsletters, case studies, and research reports
• Incorporate our core messaging and persona interests into a mix of educational, conversational, and solutions-focused copy centered on a buyer’s challenges and needs
• Provide guidance and advice on Turtl’s tone of voice and style
• Use SEO knowledge to inform content creation and optimize for content discovery
• Update a monthly content calendar and work with other members of the marketing team to drive engagement with content
• Report on how content is impacting website visitors, newsletter signups, and reader engagement
• Suggest improvements to content topics, formats, and process
  

Requirements

• Impressive copywriting, proofreading, and editing skills
• Able to translate technical information into compelling written copy
• Ability to research and learn about new/unfamiliar topics
• Experience in writing copy for different B2B audiences and products
• Good organizational skills, managing multiple written tasks, and delivering to a deadline
• Interpersonal skills as you collaborate with colleagues and clients
• Familiarity with content management systems and how content is presented and consumed online. For example, software like WordPress, HubSpot, Otter.ai
• An understanding of how to write for different formats and media, adapting your writing style accordingly
• Experience in social media and SEO