Starting October 1st, the video-sharing service OnlyFans, which is best known for its creators’ erotic films and photographs, will prohibit sexually explicit content. The firm says the adjustments are being made due to pressure from its banking and payment provider partners, despite a BBC investigation revealed that the corporation has been tolerant of authors who had posted illicit content.
Creators on the platform will be permitted to submit nude photographs as long as they follow the network’s acceptable use guidelines. “OnlyFans remains committed to the highest levels of safety and content control of any social platform,” the business said, adding that further information will be provided in the coming days.
According to the BBC, however, the site’s moderation has fallen short of that level. It claims that employees were trained in a “compliance manual” to give users three strikes, even if the content being removed was illegal. According to the BBC, more successful accounts with a larger subscriber base were handled by a separate team and were given extra warnings when they infringed the site’s rules.
OnlyFans claims to have more than 2 million producers and 130 million users, with the site claiming to have made more than $5 billion in revenue. The site made $2 billion in sales last year (of which OnlyFans receives a 20 percent cut).
According to a story from Axios, the company is looking for investors at a valuation of more than $1 billion but has had trouble attracting them due to the spread of porn on the site (Axios adds the company didn’t mention pornography at all in its pitch deck to investors).
Despite its ability to attract attention and provide a safer working environment for sex workers, online pornography is a difficult sell for investors. Remember that in 2018, when Verizon was about to sell Tumblr to Automattic, the blogging service permanently barred adult content, which was a hugely divisive decision at the time.
OnlyFans published its first monthly transparency report for July on Thursday, “as part of our commitment to safety and transparency,” along with the announcement concerning sexually explicit content.