Spotify is starting to stream virtual concerts trough the platform. Spotify announced today that people can buy ticket to five different virtual concerts streams, these virtual concerts is going to stream throughout May and June. These streams are prerecorded and you can only see them at a given time through the web browser. And keep in mind that you can’t watch these concerts though your Spotify App.
Tickets will cost $15, and you must have a Spotify account to watch the concert. (If you don’t have a Spotify account you can make one during the ticket buying process) Spotify shared more information on their FAQ Page. And you can only buy these tickets if you have an individual account, means that these tickets are not transferable. And also keep in mind that if you missed a show you can’t get a refund.
Spotify previously participated within the concert ecosystem by allowing artists to list shows through its app and link bent ones from specific partners, like Eventbrite. In 2017, the corporate said it generated quite $40 million in ticket sales through its Fans First program, which provides fans extra perks, like early access to tickets. It also hosted its own in-person events tied to its playlist branding, including Rap Caviar and Viva Latino.
During the pandemic, the corporate started listing virtual concerts, too. Fifteen dollars for these prerecorded concerts feel a touch steep, especially because it isn’t much different than live sets you’ll likely find from late-night shows or other specials for free of charge on YouTube or Instagram Live, but it looks like Spotify is trying to seek out a replacement revenue stream and thanks to keeping fans engaged during a time when most are disconnected from the thought of live music. It’s unclear if the corporate intends to stay up the virtual concert series. For now, these five shows are all the commitment we’ve seen.