Xiaomi is now the No. 1 Smartphone Brand in the World for the first time ever

For the first time ever, Xiaomi has taken the first place of the global monthly smartphone sales. 

Xiaomi got first place in monthly global smartphone sales putting Samsung and Apple in 2nd and 3rd place. According to Counterpoint Research’s Monthly Market Pulse Service, Xiaomi is the number 1 Smartphone Brand in the world. In June 2021 Xiaomi’s MoM sales grew by 26%, making Xiaomi the fastest growing brand in the world for the month. 

Xiaomi is also the number 2 brand globally for Q2 of 2021 with regard to total sales, and increasingly, has sold almost 800 million smartphones since its start in 2011.

Source: Counterpoint Research

“Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline. The OEM has been expanding in Huawei’s and HONOR’s legacy markets like China, Europe, Middle East, and Africa. In June, Xiaomi was further helped by China, Europe, and India’s recovery and Samsung’s decline due to supply constraints.”

Research Director of Counterpoint Tarun Pathak

“China’s market grew 16% MoM in June driven by the 618 festival, with Xiaomi being the fastest growing OEM, riding on its aggressive offline expansion in lower-tier cities and solid performance of its Redmi 9, Redmi Note 9, and the Redmi K series. At the same time, due to a fresh wave of the COVID-19 pandemic in Vietnam, Samsung’s production was disrupted in June, which resulted in the brand’s devices facing shortages across channels. Xiaomi, with its strong mid-range portfolio and wide market coverage, was the biggest beneficiary from the short-term gap left by Samsung’s A series.”

Senior Analyst of Counterpoint Varun Mishra

Janidu Teshan
Author: Janidu Teshan

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