Project Magi : Google’s Next Big Change to Search

Google’s Latest change to Google Search, Project Magi, Here’s what we know, So far.
Google Project Magi
Google Project Magi

Google has 160 engineers working on Project Magi, according to the New York Times.

Project Magi is a stepping stone toward the release of a new search engine. Google as we know it will be replaced by the new search engine.

There aren’t many specifics regarding their new search engine, but there are some regarding Project Magi.

Here’s what Project Magi is.

Chat Interface

Google wishes to make search more conversational.

Consider asking someone questions and receiving responses. It’s similar to ChatGPT.

Consider how you interact with Alexa, but a smarter version. And one that can learn not only from previous conversations, but also on the fly as you ask questions.

It’s the next logical step in search. We all want answers, and we want answers that are relevant to us.

They are attempting to provide the old-school method of seeing 10 results per page when you are simply looking for an answer.

This will not work for all search queries, but consider it a step forward from prior modifications such as Google’s knowledge graph.

The significant difference, though, is how Google will assist in transaction facilitation.

Transactions on Google.

Google will begin processing transactions on Google, whether it is a pair of shoes or an airline reservation.

In other words, why must you visit another website to purchase a pair of shoes?

Why can’t Google just display you the shoes you desire based on what they know about you and then let you buy them with a single click?

Everything from your shoe size to the color you like to whether you need wide or narrow shoes. Or how different brands’ size differs.

They also have Google Pay, which would work well with this functionality.

As a marketer, What’s in it for us?

There will still be advertisements. Google is a firm that is publicly listed, which means they have no option but to generate money and do so profitably.

However, the way adverts function in the long term will change.

Consider this: you presently pay a fee per click for advertisements. On your end, you convert that to a cost per acquisition and then model it from a profit and loss standpoint.

If it’s lucrative, you spend more (or try to) in order to attract more clicks. If it isn’t lucrative, you lessen the amount of money you’re prepared to spend per click.

My hypothesis is that Google will ultimately change to a cost-per-acquisition approach. This simplifies things for marketers and can result in a better customer experience.

Furthermore, even if your website isn’t outstanding, you may still generate money because it all happens on Google’s end.

There are always terms that will bring traffic to your site from an SEO standpoint.

Previously, if you wanted to know the weather, you had to go to a website like However, Google currently just displays the weather.

Even with adjustments that may cause clicks to leave your site, they are still delivering greater traffic overall. Danny Sullivan says:

In reality, Google Search sends billions of clicks to websites every day, and we’ve sent more traffic to the open web every year since Google was first created.

Danny Sullivan

I expect these new capabilities to enhance Google traffic, which will help offset some of the hits that will be diverted away from your site.

There will also be a new type of SEO. How can you improve your site so that when Google searches for items or services to offer people through Project Magi, they show your products and services?

It doesn’t really matter if someone visits your website; what counts is who makes the transaction. It’s still a win win. 

So, what are your thoughts on Google’s recent changes? Leave us a comment down below.

  1. Interesting, they havent launched Google pay in many countries yet so not sure how its going to adapt globally

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