Today, Google announced that its Ads Creative Studio tool, which offers a quick method to create new ad content from your existing assets, is now accessible to all businesses.
Ads Creative Studio allows advertisers to generate several variations of a single display or video ad. It was first introduced in beta mode last year.
As explained by Google:
“[The ads] can be customised for different audiences, locations, languages or contexts. Simply tell us what element of the ad creative – like a product image, superimposed text or sound – you want to set as ‘swappable’ and provide different versions of that element based on a set of rules you create. The rules include the audiences you want to reach or contexts you want to match.”
Based on your submitted assets, the system will then create customised versions of your adverts.
While add-on elements can also be customised for varying use:
If your audience is interested in warm-weather travel or cold-weather clothing, for instance, you might establish a rule to alter the text overlay on your video creative. All videos will immediately have the rules applied to them, and the various versions will be rendered in a short period of time. Then, for anyone who needs to review it, you can generate and distribute a preview that displays each video together with the rules that are relevant to it.
These new advertisements will be provided by the app in a variety of formats, such as a vertically aligned video presentation, which you may export and use in your campaigns.
With the help of a recent upgrade, users may now export photos from Ads Creative Studio to the Google Ads asset library of any linked account, expanding the potential uses for these components in campaigns.
It has a variety of useful alternatives for designing your commercials, and the ability to swiftly create alternate pieces might be quite helpful for your campaigns.
You can learn more about using Ads Creative Studio here.